Guidelines for Implementing a Custom Domain Name
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First-party tag delivery with Ensighten is designed to be easy to use and easy to set up. To protect yourself from ad blockers that can incorrectly categorize
nexus.ensighten.com as a malicious domain, we strongly recommend implementing or migrating to Ensighten’s first-party tag delivery network (TDN). After successfully deploying first-party tags on Ensighten’s TDN – all Manage related requests are sent to a new domain of your choosing, for example,
agility.customerdomain.com instead of the default third-party
You can have a single Ensighten tag management custom domain name configured for your Manage account including multiple websites with different root domains. That is, the Bootstrap.js file is considered first-party from the primary organization domain, but third-party from the other organization-owned domains. This is a single TMS domain configuration and it is the fastest, simplest and least expensive to setup and maintain.
Ensighten's first-party TDN supports other configurations, including multiple SSL certificates for different custom domain names or multi-domain subject alternative name (SAN) SSL certificates. For example, a single SAN certificate can provide full first-party support across multiple websites that have different root domains.
You can deploy a SAN certificate instead of a standard single domain certificate. We recommend contacting your Customer Success Manager or Ensighten Support to better understand the logical and strategic mapping between your websites as they relate to Ensighten's spaces and publishing paths.
Completing your first-party migration can take up to 4 weeks
An organization controlled DNS system and zone for domain name
An organization owned domain name such as,
A subdomain name registered as a CNAME Resource Record in DNS such as,
An X.509/PEM format Secure Socket Layer (SSL) certificate signed by a reputable Certificate Authority (CA)
An organization email you can use for system generated certificate expiration notifications.
To perform first-party implementation or migration you must belong to a role with permissions to Certificates and Publish Paths as well as the admin user role.
Make sure to log out and log back in after new roles are added to activate the updated permissions.
If these roles are not available, contact your Ensighten point of contact or Support.
Getting the SSL/TLS Certificate
Ensighten generates a secure 2048-bit RSA private key that is unique to the certificate request. This key is used to sign a text file known as a Certificate Signing Request (CSR) that Ensighten generates based on a set of attributes supplied by your organization, including the Custom Domain Name that you choose.
Once generated, you can download the CSR file from Manage UI to procure an SSL certificate from a recognized CA. Ensighten retains the private key associated with the certificate.
Only the Ensighten server nodes can use the certificate and key to sign and encrypt traffic. Your organization retains control over the certificate including full revocation rights and is responsible for maintaining its validity for the lifetime of its use.
Required X.509 Attributes
Collect the following information using your organization’s policies and procedures for procuring an X.509/PEM format server certificate. Ensighten uses this information to correctly generate a valid CSR for your new certificate.
The values you supply must match exactly with the values that your organization previously supplied to its CA and that your organization’s CA has approved. Mismatched values can cause delays in the process and require generating a new CSR with the correct values.
|CN (common name)||Custom Domain Name, example
|OU (organizational unit)||Blank or the name of the division in your organization that will manage the certificate.|
|O (organization)||The full, legal name of your organization without abbreviations such as LLC or Inc.|
|L (Locale/City)||The name of the city where your organization is located.|
|S (State/County/Region)||The complete name of the state, county or region where your organization is located.|
|C (Country code)||The two-letter code for the country where you organization is located.|
Your organization may require additional attributes above and beyond those noted to procure a certificate. Ensighten may be able to honor extended attributes as required – but note that in this case you'll need to contact Support to assist with your CSR generation as opposed to having one automatically generated via the self-service Manage UI. When contacting Ensighten Support for this please include the standard attributes as well as the full extended attribute names and values.
Generate a New CSR from Manage
- Choose a certificate type and Common Name
- A Standard certificate for a single domain or wildcard subdomain.
- A SAN certificate for multiple server names.
- Common Name: Provide all FQDN (fully qualified domain name) including alternate names of your servers or properly use the wildcard (*) in the subdomain level as appropriate.
Do not include the protocol (http/https) in the domains you provide. Click NEXT.
- Certificate Information: Type the X.509 information you collected into the form.
- Follow your organization’s policies and procedures for submitting the CSR to a recognized CA. Once the CSR is submitted, your organization’s CA will verify and use it to generate an SSL certificate based on your organization’s requirements.
The certificate files obtained should be X.509/PEM format and compatible with Apache/Nginx/Linux servers, NOT Microsoft servers such as IIS or Exchange.
Upload a Certificate
After submitting the generated CSR, the signed SSL certificate is returned in PEM files by your trusted CA.
- Prepare the signed certificate for upload by opening all the files with extension .crt or .pem you received with a text editor. Make sure you include intermediate and root certificates which will be located below the primary certificate.
- Copy and paste in the following order and save the combined data as a .pem file.
- Primary SSL Certificate
- Intermediate Certificate
- Root Certificate
The extension on the file is irrelevant and can even be .txt for intended purpose. The key part is to make sure to get the intermediate/root certificates in the correct order.
- To upload, slide across the row and click MORE and choose Upload Certificate. Copy and paste the full contents from the text editor into the form in the order:
- Primary SSL Certificate: the first input field contains the Custom Domain Name
- Intermediate Certificate
- Root Certificate
Click SAVE & ACTIVATE and the certificate appears with status Active on the certificate list page.
Selecting SAVE alone does not activate the certificate. You must manually activate the certificate at a later time.
Once activated, allow 5 up to 10 minutes before navigating to Publishing Paths area of Manage. This gives enough time to automatically create the necessary DNS records and synchronize the certificate files to all TDN nodes.
Some CAs sign certificates using intermediate certificate chains. These certificates may not be widely available in some web browsers such as those on many mobile devices. If your certificate is issued with an intermediate certificate chain, make sure to include all certificates in the chain when submitting your certificate to Ensighten. Ensighten installs the intermediate certificate chain on its servers. Ensighten’s servers will supply them to web browser clients during the SSL/TLS handshake process, allowing browsers that do not store these certificates to verify your Custom Domain Name certificate.
DNS Registration of CNAME
The steps below walk you through registering a CNAME record for use with your Custom Domain Name. A CNAME record is an alias for another domain, it is like call forwarding for internet traffic.
Required Information to register a CNAME record in DNS:
- The domain name you want to associate with Ensighten Manage, for example, this is the call forwarding example FROM location.
- A specific domain name you want assigned to your Ensighten Manage account, for example, this is the call forwarding TO location.
The work of obtaining an SSL certificate and deploying the required CNAME can occur at the same time. You can set up the CNAME record before DNS records are created by Ensighten’s systems.
Register Custom Domain Name for use with Ensighten Manage as follows:
Use your organization’s policies and procedures for registering CNAME entries in DNS before attempting these steps.
- Obtain a Fully Qualified Domain Name (FQDN) to associate with your Ensighten implementation (example: customerdomain.com). This is your Custom Domain Name.
- Obtain the specific FQDN assigned to your Ensighten Manage instance by taking your Manage account name and adding the following to the end .edge.nc0.co. This is your Assigned Domain Name for example: widgetsinc.edge.nc0.co.
Once you have assigned the Certificate to your Publish Path in the edit workflow, you will see the CNAME record for the given publish path.
Your Assigned Domain Name is always the same for all certificates used in your Manage account.
DNS records do not allow underscore (“_”) characters per RFC conventions. If your Manage account name contains an underscore or any other special character, this will be automatically replaced with a hyphen (e.g. widgets-inc.edge.nc0.co instead of widgets_inc.edge.nc0.co).
- Use your Custom Domain Name and your Assigned Domain Name to register a CNAME-type Resource Record in your organization’s DNS system.
Use the Custom Domain Name that you choose as the name of the CNAME record and the Assigned Domain Name as the target. Example:CNAME Resource Record Name =
Multi-domain SAN Certificates
If using a multi-domain SAN certificate, you must set up a CNAME record for each of the domains in that certificate. Make sure to review your organization’s policy on Time-To-Live (TTL) settings for DNS Resource Records. The TTL that you choose determines how long caching DNS resolvers on the Internet wait before requesting an update for your CNAME record.
- Lowering the TTL increases the frequency of requests to your organization’s DNS system.
- Increasing the TTL reduces the frequency of requests to your organization’s DNS system.
Ensighten recommends using a TTL that is less than or equal to 15 minutes
If you intend to implement your own Resource Record failover, you can lower TTLs to within the 1-5 minute range.
Ensighten’s TDN implements TTLs of 2 minutes for failovers.
Different DNS client resolvers have different behaviors for handling TTLs on CNAME records, for some clients, the TTL value you choose for your CNAME record can place a lower bound on the amount of time required for clients to be redirected to healthy Ensighten tag serving nodes in failover scenarios.
Publishing Paths to Certificate Mapping
When the SSL certificate is successfully installed on Ensighten's TDN – and your required CNAME record is in place – the next step is providing Ensighten with a mapping for Custom Domain Names associated with your publishing paths, that is, the Bootstrap.js files. Use Manage to perform this update.
- Navigate to Publishing Paths and then for each publishing path – select the EDIT option.
- Associate one of your Custom Domain Names or certificates with this publishing path from the drop down list. Leaving this field blank uses the default third-party,
- Click SAVE to return to the publishing paths list page. Edit the next publishing path until finished.
No changes take place in your generated code and implementation until you publish the spaces/Bootstrap.js files.
Pre-Bootstrap Update Testing
Make sure your CNAME is correctly set up and your SSL certificate is correctly installed. Additionally, you can have someone familiar with testing DNS records make sure that everything resolves correctly. (Use the DIG command at the terminal to do this work.).
You can use a packet sniffer such as Charles or your browser network monitor on website traffic to make sure that Bootstrap files are still pointed to the third-party
nexus.ensighten.com location and functioning as expected.
You will see the initial Bootstrap.js file request go to
nexus.ensighten.com, but then all calls after, such as the serverComponent and the async page-specific code files go to the new Custom Domain Name associated with this Bootstrap.js file. If you notice anything different, contact Ensighten Support for assistance.
Update on-Page Bootstrap.js File References
When you edit the publish path, there are 2 Bootstrap file references.
- The legacy reference to nexus that should already be deployed on your pages if you are in a migration scenario.
- The new reference that uses your Custom Domain Name. All on-page Bootstrap.js file references on your websites should be updated to use the appropriate domains.
If your Ensighten architecture strategy calls for a single Custom Domain Name across all websites and pages – update the Bootstrap URLs everywhere to that new single value.
If your Ensighten architecture strategy calls for various Custom Domain Names using a multi-domain SAN certificate, you must make sure the right Bootstrap URLs are updated to the corresponding values across all websites and webpages.
The Ensighten first-party TDN is designed to work flawlessly across situations where the Bootstrap.js file references on your website are not able to be updated simultaneously. Even if one page is pointing to nexus, and the next page is pointing to your new Custom Domain Name, everything continues to work as expected. Given this flexibility, Ensighten recommends starting the process of getting all third-party nexus-pointing Bootstrap.js files updated to use your new Custom Domain Names – but you don't need to worry about the timing of when this effort is completed with one major exception: DO NOT begin updating your on-page Bootstrap URL references until AFTER the relevant SSL/TLS certificate(s) are installed, the CNAME records deployed, and all carefully tested and found functioning properly.
Post-Bootstrap Update Testing
Once your on-page Bootstrap.js file URLs are updated to point to your Custom Domain Name, you should test again using a packet sniffer to make sure all Ensighten related requests are being successfully sent to your Custom Domain Name. If you see anything that causes concern, contact Ensighten Support for assistance.
Ensighten’s first-party TDN was primarily developed to support Manage and related tag management specific efforts. Some Ensighten products such as Pulse already support first-party requests. It might be feasible to implement using the same domains and certificates across multiple products. Other Ensighten products such as Mobile may not support first-party use cases initially. In this case, they will continue to use the default
nexus.ensighten.com domain. If you have specific requests or want more information, contact Ensighten Support.
First-party requests are not compatible, by design, with the commit-based nexus-test serving infrastructure as this would greatly increase the cost and time required to setup and maintain the solution with potential benefits being negligible. When using nexus-test (using Charles rewrites or the Ensighten developer tools plugin) you'll want to have the Bootstrap.js file reference point directly to
nexus-test.ensighten.com to be able to complete your local testing.
As of the initial release of Ensighten’s first-party TDN, e.gif beacons, performance beacons and tag audit beacons are still sent directly to
nexus.ensighten.com and not yet updated to use your Custom Domain Name. It is important to remember that this state does not harm anything and Ensighten plans to address this issue soon.
Finally, the Ensighten Developer Tools browser plugin has also not been updated to work with your Custom Domain Names, however, this will be addressed shortly as well.
Frequently Asked Questions
Some questions with corresponding answers are listed below in no order.
- Does this feature come with additional cost? The feature is included as part of your Manage license. The only cost to customer is the cost of the signed certificate per publish path.
- Does this feature support a configuration for a many fourth level subdomains with same top and third level domain? e.g.
somethingcan change across site.
Yes! You will need a Wildcard Certificate. When configuring it in Manage, use Standard Certificate and for CN use the wildcard character (*) as appropriate. e.g. CN=*.agility.customerdomain.com.
- Is it possible to run both (nexus.ensighten.com and our own domain) in parallel? Happy to say that the Ensighten first-party TDN has been designed to work without flaw across situations where the Bootstrap.js file references on your website are not able to be updated simultaneously. So yes, both will always be running simultaneously.
So even if one page is pointing to nexus, and the next page is pointing to your new Custom Domain Name, everything will continue to work as it always has.
Given this flexibility, Ensighten recommends that you start the process of getting all third-party nexus-pointing Bootstrap.js files updated to use your new Custom Domain Names – so you don't need to stress on its completion timing except for one major exception: DO NOT begin to update your on-page Bootstrap URL references until AFTER the relevant SSL/TLS certificate(s) have been installed, the CNAME record(s) have been deployed, and all have been carefully tested and found to be functioning properly.