The Ensighten Apps are widgets that extend the use of your tag management system. They are universal apps that allow you maximum flexibility to help solve for some of your most custom implementations directly from your Manage account.
There are several Ensighten Apps to help you meet your needs. Depending on your use case, you'll be able to choose the best app for the job.
For standard vendor tag implementation, we recommend that you stick with the available app in our app library. This will keep you from having to edit and update vendor code on your own while allowing you to solely focus on your specific key variables.
GenericPixel: Generic pixel allows you to deploy simple analytics pixels as an Image, Script tag, or an IFrame.
HTML Cut and Paste: App for parsing HTML. The supported HTML tags are: </br> div, a, meta, script, img, iframe, h1-h6, input, button.
Ensighten Frameworks: Provide users access to all of our latest Ensighten frameworks.
Mobile Testing Tools: Allows Mobile customers to configure a Manage rule that allows them to connect their device to a set of Mobile Testing Tools, so that they can take advantage of new tools thereby improving their experience with our Mobile product.
Utility A/B Split: Places site visitors into one of two groups, allowing conditionals to target either group.
Utility Browser Redirect: Creates a client-side redirect.
Utility Set Cookie: Allows for the creation and/or update of a specified cookie.
Utility Add Link Parameters: Appends a query-string to specified links on a given page.
Utility Data Layer: Allows the addition of data layer parameters.